Garant (Hoffmann Group)

GARANT is the successful premium tool brand of the Hoffmann Group, Europe's renowned market leader in the distribution of quality tools. GARANT stands for products of the highest quality, exceptional standards and outstanding performance. The products interlock reliably and form sophisticated systems. The new brand concept of the manufacturer brand generates the products of the GARANT brand as a personal identification object. The intelligent GARANT system world becomes a platform for a lively community: My tool. My system. The task of the campaign is to communicate this new brand positioning strongly and convincingly. Agentur: RED Creative Director: Michael Mazanec Art Director: Stephen Currivan Director, DoP, Editor: Ralf Luethy Camera Operator: Tobias Corts 1st AC: Florian Epple Gaffer: Jürgen Thiele, Ralph von Zündt